Yard and Parish
Yard + Parish | Discover the Diaspora.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Yard & Parish is a UK-based e-commerce platform specializing in eco-friendly, luxury products from independent, Black-owned brands. The company curates a diverse range of items inspired by island life, including handmade gifts, home decor, beauty products, and fine jewelry crafted from reclaimed metals. Yard & Parish aims to provide unique, high-quality products that cater to a discerning clientele who value sustainability and cultural authenticity.
The startup primarily serves consumers who are interested in sustainable living and supporting Black-owned businesses. This includes individuals looking for unique, high-quality items that are not mass-produced. Yard & Parish operates in the niche market of eco-luxe and culturally inspired products, positioning itself as a destination for those who appreciate the finer things in life while also being mindful of their environmental impact.
Yard & Parish's business model is based on an online retail platform where customers can browse and purchase products directly from their website. The company makes money through the sale of these curated items, often offering promotions such as a 10% discount on first orders to attract new customers. Additionally, Yard & Parish leverages its brand visibility by being featured in high-profile publications like Vogue, Elle, and Stylist, which helps to drive traffic and sales.
The company also engages its customer base through a loyalty program, offering insider tips, VIP access to secret sales, and exclusive content. This approach not only helps in retaining customers but also in building a community around the brand.
In summary, Yard & Parish is a unique player in the e-commerce space, focusing on eco-friendly, luxury products from Black-owned brands. It serves a niche market of consumers who value sustainability and cultural authenticity, making money through direct sales on its online platform.
Keywords: Eco-friendly, Luxury, Black-owned, Handmade, Sustainable, Jewelry, Home decor, Beauty products, E-commerce, UK-based.