Wilma

Wilma operates as a membership-based ride hailing service specifically designed to prioritize women's safety. The company serves female riders by offering a secure and reliable transportation option, featuring advanced driver screening processes including facial recognition technology. Wilma's market primarily includes women who seek a safer alternative to traditional ride hailing services. The business model revolves around offering yearly, quarterly, and monthly memberships, which eliminate the industry-standard booking fees, saving riders up to $4.75 per ride depending on their location. Revenue is generated through these membership fees, and the service is available to women who can also bring along friends and family. Wilma also provides job opportunities for female drivers, creating an empowering community atmosphere. The company aims to build a trusted and supportive environment for women, making it the ride of choice for safety-conscious female passengers.

Keywords: women's safety, ride hailing, membership-based, advanced driver screening, facial recognition, no booking fees, female drivers, community, empowerment, secure transportation.