Willful

Willful is an online estate planning service that allows Canadians to create their own legal wills and powers of attorney conveniently and affordably. The platform is designed to be user-friendly, enabling individuals to complete their documents in under 15 minutes without the need for a lawyer. Willful collaborates with experienced estate lawyers to ensure that its documents meet all provincial legal requirements, providing peace of mind to its users. The company primarily serves individuals looking to secure their end-of-life wishes and asset distribution. Operating in the Canadian market, Willful's business model is based on a one-time fee for document creation, with the added benefit of free unlimited updates for life. This model ensures a steady stream of revenue while offering significant value to its clients. By simplifying the estate planning process, Willful makes it accessible to a broader audience, including those who may have previously found traditional methods too complex or costly.

Keywords: online wills, estate planning, powers of attorney, legal documents, Canada, affordable, user-friendly, lawyer-approved, lifetime updates, end-of-life planning.