Virtuous

Virtuous is a nonprofit-focused CRM and fundraising platform designed to help organizations build better donor relationships and increase their impact. Serving a diverse range of clients including higher education institutions, arts and cultural organizations, and animal welfare groups, Virtuous operates in the nonprofit technology market. The business model revolves around providing a comprehensive suite of tools for donor management, marketing automation, and multichannel campaign execution. Revenue is generated through subscription fees for its software services. Virtuous aims to create elevated donor experiences and streamline the fundraising process, making it easier for nonprofits to engage with their supporters and drive donations. The platform offers features such as segmentation analytics, personal donor journey automation, and frictionless donation experiences for all gift types. By leveraging these tools, nonprofits can treat all their donors like major donors, fostering long-term engagement and support.

Keywords: Nonprofit CRM, donor management, fundraising software, marketing automation, donor relationships, multichannel campaigns, segmentation analytics, personal donor journeys, frictionless donations, nonprofit technology.