Vidgyor

Vidgyor

Personalizing internet TV advertising on connected devices.

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Vidgyor, founded in 2014, specializes in providing advanced technology solutions for TV broadcasters, content owners, and OTT (Over-The-Top) platforms. The company operates in the digital media and advertising market, offering products that help manage and monetize live and Video on Demand (VoD) content. Vidgyor's core product suite, V PRISM, leverages Artificial Intelligence (AI) and Machine Learning (ML) to enhance video streaming, dynamic ad insertion, and content syndication. This suite is trusted by over 60 leading TV broadcasters and OTT platforms, reaching a monthly active user base of 35 million and generating 300 million live TV watch minutes per month.

Vidgyor also serves advertisers, brands, and ad agencies through its V DART platform, which provides programmatic advertising solutions for streaming TV. This platform includes features like automatic TV advertisement break detection and dynamic ad insertion, enabling advertisers to reach audiences both regionally and globally. Vidgyor's business model revolves around offering these technology solutions as a service, generating revenue through subscriptions and usage-based fees.

The company’s clients include TV broadcasters, OTT platforms, advertisers, and brands looking to optimize their digital advertising strategies. Vidgyor's market presence is significant in the digital media and advertising sectors, where it continues to innovate and expand its service offerings.

Keywords: AI-powered, video streaming, dynamic ad insertion, content monetization, OTT platforms, TV broadcasters, programmatic advertising, live VoD, ad detection, cloud-based solutions.

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