Vegemi

Vegemi

Vegemi, a free mobile app, promotes fruit and vegetable consumption through playful engagement.

HQ location
Helsinki, Finland
Website
Launch date
Employees
Enterprise value
$2—3m
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DateInvestorsAmountRound
*

€500k

Seed
Total Funding000k
More about Vegemi
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Vegemi is a startup focused on promoting healthy eating habits among children through an engaging and educational mobile application. The company operates in the health and wellness market, specifically targeting children aged 3 to 8, although the app is designed to inspire the entire family. Vegemi's mission is to encourage children to consume more fruits and vegetables by making the experience fun and adventurous.

The Vegemi app features a character named Vegemi, a friendly bacteria who loves fruits and vegetables and takes children on exciting journeys through the body, showing how these foods transform into "superpowers." This interactive approach aims to educate children about the benefits of eating fruits and vegetables in a way that is both entertaining and informative.

Vegemi's business model is primarily based on offering a free app, which is part of a broader initiative funded by the European Union as a response to the Covid-19 pandemic. The company also collaborates with the SSO supermarket chain, which likely provides additional revenue streams through partnerships and promotions.

The startup was founded in Finland and has been actively involved in food education initiatives, particularly in early childhood education. Vegemi's efforts are aligned with broader public health goals, such as increasing the percentage of UK children who eat the recommended five portions of fruits and vegetables per day—a figure that currently stands at only 18%.

In summary, Vegemi is leveraging technology and storytelling to address a significant public health issue by making healthy eating fun and accessible for children and their families.

Keywords: Vegemi, children, healthy eating, fruits, vegetables, app, education, adventure, EU funding, Finland.

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