This is Unfolded

Unfolded operates in the sustainable fashion industry, focusing on producing high-quality, affordable clothing while minimizing environmental impact. The company targets eco-conscious consumers who value sustainability and ethical production practices. Unfolded's business model revolves around a made-to-order system, which eliminates waste by producing garments only after an order is placed. This approach not only reduces waste but also allows the company to offer prices up to 35% lower than traditional brands. Additionally, the savings generated from this model are used to support educational initiatives in India and to pay higher wages to garment workers. Unfolded generates revenue through direct sales on its website, leveraging social media and newsletters to engage with customers and promote new collections. The company also encourages community involvement by offering clothing swaps, further reducing waste and fostering a sense of community among its customers.

Keywords: sustainable fashion, made-to-order, affordable clothing, waste reduction, ethical production, eco-conscious consumers, educational support, higher wages, community involvement, direct sales.