Understatement Underwear
Established in 2017 by Swedish duo Marie Stolt and Maria Lager, Understatement empowers women with their own underwear designs.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | SEK20.0m | Growth Equity non VC | |
| Total Funding | 000k | ||
| SEK | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 232 % | 624 % | 116 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (14 %) | (12 %) | - | (24 %) |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Understatement is a company that specializes in creating comfortable women's underwear, including bralettes and panties, designed to adapt to every body type. The company operates in the fashion and apparel market, targeting women who prioritize comfort and style in their undergarments. Understatement's business model revolves around direct-to-consumer sales through their online platform, shopunderstatement.com. The company generates revenue by selling high-quality, handpicked material underwear that eliminates common discomforts such as underwires, padding, and itchy tags. Their product line includes various styles and collections, catering to different tastes and seasonal trends. The company emphasizes the importance of comfort and fit, ensuring that their products feel as good as they look. Due to hygiene reasons, certain items like panties and bikini bottoms are non-returnable.
Keywords: women's underwear, bralettes, panties, comfort, no underwire, no padding, handpicked materials, direct-to-consumer, fashion, apparel.