Uncharted Supply

Uncharted Supply Co., founded in November 2016 and based in Park City, specializes in providing high-quality, intuitive survival gear aimed at helping individuals navigate emergencies, both big and small. The company's flagship product, The Seventy2 Survival System, revolutionized the personal preparedness market and has been featured on Shark Tank, in the Museum of Modern Art, and selected for use by government and private security agencies worldwide. Uncharted Supply Co. serves a diverse clientele ranging from outdoor enthusiasts to professional security personnel, operating in the emergency preparedness and outdoor gear market. The business model focuses on direct-to-consumer sales through its website and retail partnerships, generating revenue through the sale of its innovative survival products. The company also engages its community with insightful survival tips, news, and promotions, fostering a loyal customer base.

Keywords: survival gear, emergency preparedness, outdoor enthusiasts, personal safety, innovative products, direct-to-consumer, Shark Tank, government agencies, high-quality, intuitive design.