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Trusty.care operates in the healthcare insurance market, providing AI-driven digital tools for Medicare quoting, enrollment, and customer management. The company serves brokers, consultants, eldertech organizations, credit unions, retirement planners, and financial institutions. Trusty.care's platform helps users find the best Medicare Advantage, Medigap, and Prescription Drug Plans (PDP) by matching individual health needs and financial situations with the most suitable insurance products. The business model revolves around offering a dual-facing client-broker solution, which includes personalized Rx quotes, streamlined enrollment, and smart renewals. Trusty.care generates revenue through subscriptions and fees from brokers and financial advisors who use their platform to manage their book of business and generate leads. The platform also features tools for monitoring changes in coverage, benefits, and medication prices, providing timely health-related reminders to users. Trusty.care's HIPAA-compliant platform ensures data security while offering precision benefits models to identify and mitigate out-of-pocket healthcare costs.

Keywords: Medicare, AI-driven tools, insurance, brokers, enrollment, cost savings, Rx quotes, HIPAA-compliant, financial advisors, eldertech.