Surf (Formerly Trufan)

Trufan operates in the digital marketing and social media analytics space, providing a platform that helps brands of all sizes engage with their grassroots communities and segment their social audience. The company primarily serves marketers and businesses looking to optimize their influencer marketing strategies and enhance their social media presence. Trufan's business model is based on a Software-as-a-Service (SaaS) offering, where clients subscribe to access its suite of tools and analytics. Revenue is generated through subscription fees and potentially through premium features or services. The platform enables users to identify their most valuable followers, build key relationships, and capture market share by leveraging big data and social media insights. Trufan addresses challenges such as ad fraud, ad blockers, and the inefficacy of traditional influencer marketing by providing transparent, data-driven solutions that enhance brand safety and targeting accuracy.

Keywords: influencer marketing, social media analytics, audience engagement, SaaS, big data, brand safety, ROI optimization, grassroots communities, follower insights, digital marketing.