Tresl

Tresl operates in the eCommerce analytics market, providing a self-guided data analytics platform called Segments. This platform is designed to help modern brands deeply understand their customers through key metrics such as lifetime value, average order value (AOV), average revenue per user (ARPU), and churn rate. Segments allows businesses to replace guesswork with data-driven decisions by offering powerful segmentation capabilities, including 30 automated customer segments like Top Spenders and Most Likely to Churn, as well as the ability to create custom segments.

Tresl serves eCommerce businesses looking to optimize their marketing efforts and improve customer retention. The platform integrates directly with marketing channels, enabling seamless syncing of customer segments for targeted campaigns. The business model is subscription-based, with different pricing tiers catering to various business sizes and needs. Revenue is generated through these subscriptions, offering clients continuous access to the platform's features and updates.

Tresl's market includes small to medium-sized eCommerce brands that require advanced analytics without the need for a dedicated data science team. By providing actionable insights and detailed customer cohorts, Tresl helps businesses monitor their performance and optimize their marketing ROI.

Keywords: eCommerce, data analytics, customer segmentation, lifetime value, AOV, ARPU, churn rate, marketing optimization, subscription model, actionable insights.