Traptic

Traptic is a venture-backed startup based in the Bay Area, specializing in the development and deployment of advanced robotic systems for the agricultural sector. The company leverages robotics, computer vision, and custom-designed graspers to create machines capable of harvesting delicate crops such as strawberries. This technology addresses the critical labor shortages faced by farmers, particularly in California, where new labor laws and a decline in low-wage immigrant workers have exacerbated the issue. Traptic's primary clients are large-scale agricultural producers who are struggling to find sufficient labor to harvest their crops. The company operates within the agricultural technology market, focusing on innovation to improve efficiency and reduce costs for farmers. Traptic's business model involves selling and leasing their robotic harvesting machines to farmers, generating revenue through both direct sales and ongoing service contracts. By automating the harvesting process, Traptic helps farmers maintain crop quality and reduce waste, ultimately leading to higher profitability.

Keywords: robotics, agriculture, computer vision, custom graspers, labor shortage, strawberry harvesting, automation, efficiency, cost-effective, precision.