The Naked Market

The Naked Market is a food and beverage startup that operates in the health-oriented consumer packaged goods (CPG) sector. The company was founded by three friends who were dissatisfied with the lack of genuinely healthy options available from leading food brands. The Naked Market aims to fill this gap by creating and launching health-oriented brands and products across various categories.

The company operates on an omni-channel platform, meaning it sells its products through multiple channels such as online, in-store, and direct-to-consumer. This approach allows the company to maintain a direct relationship with its consumers and quickly respond to trending product demands.

The Naked Market's product portfolio includes a ready-to-drink protein breakfast drink made from almonds, coconut milk, and MCT oil. It also offers a healthy snack made from avocados, and an artisanal popcorn brand that has been a favorite backstage snack for the Jonas Brothers since 2011. Additionally, the company offers ready-to-eat acai smoothie bowls made from premium fruits.

The company's business model is centered around creating products that are not only healthy but also aligned with meaningful causes or charities. This approach allows the company to differentiate itself from large incumbent brands that have traditionally dominated the market.

In terms of revenue, The Naked Market makes money by selling its products directly to consumers and through various retail channels.

Keywords: Health-oriented, Consumer Packaged Goods (CPG), Omni-channel, Direct-to-consumer, Protein breakfast drink, Avocado snack, Artisanal popcorn, Acai smoothie bowls, Charitable alignment, Retail channels.