The Cru

The Cru is a peer coaching service designed to help women accelerate their professional and personal growth. Founded by Tiffany Dufu, The Cru operates by matching circles of up to eight women based on their personality, values, demographics, and life goals. These groups, known as Crus, provide mutual coaching and support to help each member achieve their objectives. The service includes structured guidance, exclusive content, and a virtual guide to ensure a meaningful and successful experience. The Cru primarily serves women who are looking to advance in their careers and personal lives, offering a unique blend of community support and professional coaching. The business operates on an annual membership model, where fees are due only after a member has been successfully matched with a Cru. This model ensures that members receive value before committing financially. The Cru makes money through these membership fees, providing a scalable and sustainable revenue stream.

Keywords: peer coaching, women, professional growth, personal growth, community support, membership model, virtual guide, exclusive content, structured guidance, mutual coaching.