The Athletic Clubs

The Athletic Clubs offers a unique fitness experience by focusing on squad-based training sessions that occur twice a week, regardless of weather conditions. These sessions are designed to provide a comprehensive full-body workout, incorporating erg machines, free weight strength segments, plyometrics, and dynamic core movements. The business caters to individuals seeking a consistent and engaging fitness routine, with the added benefit of community support and motivation. The market primarily consists of fitness enthusiasts who value structured and reliable workout schedules. The Athletic Clubs operates on a membership model, ensuring private and guaranteed sessions without the need for booking. Revenue is generated through membership fees, which provide access to the squad workouts and additional classes such as run club, strength, conditioning, or pilates. The business emphasizes the importance of community and consistency, finishing each workout with a social coffee session, fostering a sense of camaraderie among participants.

Keywords: fitness, squad training, erg machines, full-body workout, membership, community, consistency, private sessions, camaraderie, plyometrics