The 7 Virtues

The 7 Virtues is a pioneering fragrance company that specializes in creating bespoke, vegan, and cruelty-free perfumes. Founded by Barb Stegemann, the company operates in the global fragrance market, with a significant presence in 1514 Sephora stores worldwide. The 7 Virtues caters to a diverse clientele, including Gen Z, who value radical transparency, mood-enhancing aromatherapy benefits, and sustainable, hypoallergenic ingredients. The business model revolves around both direct-to-consumer sales and experiential services, such as private events and perfume-making workshops. Revenue is generated through the sale of perfumes and tailored experiences, leveraging the growing demand for clean and ethical beauty products. The company’s commitment to peace missions and ethical sourcing further distinguishes it in the market.

Keywords: bespoke perfumes, vegan, cruelty-free, aromatherapy, sensitive skin, hypoallergenic, Sephora, Gen Z, ethical sourcing, experiential services.