The 15 White Coats

The 15 White Coats is a mission-driven organization dedicated to inspiring the next generation of physicians through impactful cultural imagery and financial support. Operating primarily in the United States, the organization targets K-12 schools and college students, particularly those from minority backgrounds. The core business model involves producing and distributing framed and signed photos of black doctors to schools nationwide, aiming to place 100,000 copies in 100,000 classrooms. This initiative serves to inspire and motivate young students by providing them with relatable role models. Additionally, The 15 White Coats raises funds to offer scholarships to students of color applying to medical school, addressing the significant financial burden associated with the application process. Revenue is generated through donations and partnerships, which are crucial for sustaining their initiatives and expanding their reach. The organization also provides mentorship and resources to college students to help them prepare for medical school, ensuring they understand the requirements and are competitive candidates.

Keywords: cultural imagery, scholarships, minority students, medical school, K-12 education, mentorship, fundraising, inspiration, resilience, role models.