Sunrise

Sunrise

Healthcare company offering personalized weight loss programs.

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Sunrise is a pioneering healthcare company that specializes in personalized weight loss solutions. By leveraging cutting-edge technology and a network of board-certified physicians, Sunrise offers a comprehensive platform where users can access tailored weight loss programs. The company's approach emphasizes biology over willpower, recognizing that weight loss is often more about addressing underlying biological factors than sheer determination.

At the heart of Sunrise's program is a team of medical experts who review each user's medical history to design a personalized treatment plan. This plan may include prescriptions for FDA-approved medications such as semaglutide (Wegovy), liraglutide (Saxenda), and tirzepatide (Mounjaro), among others. These medications, known as GLP-1s, are naturally occurring hormones that help regulate digestion and metabolism, leading to reduced appetite and improved nutrient absorption.

Sunrise operates on a subscription model, with a monthly fee that includes access to physicians, follow-up appointments, insurance advocacy, and educational resources. The cost of medications is separate and varies based on insurance coverage. For users with commercial insurance, the cost of GLP-1 medications can be as low as $25 per month after deductibles are met. However, federal payors do not currently cover these treatments.

The platform is designed to be user-friendly, allowing individuals to communicate directly with their medical team via messaging. This support system is crucial for addressing any side effects or concerns that may arise during treatment. While side effects are rare, nausea is the most common and typically resolves within the first few weeks of medication use.

Sunrise's services are available to individuals aged 18 to 64 who meet specific health criteria, such as a BMI over 30 or over 27 with certain metabolic conditions. The company excludes those with active substance abuse issues, eating disorders, recent bariatric surgery, or specific medical conditions like pancreatitis or medullary thyroid cancer.

By combining personalized healthcare with accessible technology, Sunrise aims to make effective weight loss solutions more widely available. The company's focus on biology-driven weight loss reflects a broader shift in healthcare towards more holistic and personalized approaches to health management.

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