SimplyGood

SimplyGood is a startup focused on providing eco-friendly cleaning supplies that are safe and non-toxic, all while eliminating plastic waste. The company operates in the sustainable consumer goods market, targeting environmentally conscious consumers who are looking to reduce their plastic footprint. SimplyGood's primary product line consists of cleaning tablets that can be dissolved in water to create cleaning solutions, effectively replacing traditional cleaning products that come in single-use plastic bottles.

The business model of SimplyGood revolves around selling these cleaning tablets directly to consumers through their online platform, simplygood.sg. By offering a subscription service, they ensure a steady stream of recurring revenue. Each tablet is priced around $14.99, making it an affordable and sustainable alternative to conventional cleaning products. The company also benefits from partnerships and funding from organizations like OCBC, which supports the development of their innovative products.

SimplyGood makes money by selling individual cleaning tablets, multi-packs, and food-grade sanitizers. They also leverage their eco-friendly mission to attract a loyal customer base, who are likely to make repeat purchases and spread the word about the brand. The company's focus on sustainability and reducing plastic waste resonates well with the growing market of eco-conscious consumers.

In summary, SimplyGood is a promising startup that addresses the environmental issue of plastic waste by offering an innovative solution in the form of cleaning tablets. Their business model is built on direct-to-consumer sales and subscription services, ensuring a consistent revenue stream while promoting sustainability.

Keywords: eco-friendly, cleaning supplies, non-toxic, plastic waste, sustainable, consumer goods, cleaning tablets, subscription service, direct-to-consumer, environmentally conscious.