Silk and Sonder

Silk + Sonder operates in the self-care and wellness market, providing a subscription-based service that delivers curated planners and journals to its customers. The company targets individuals seeking to improve their mental well-being, productivity, and mindfulness through structured yet flexible planning and journaling tools. Each monthly issue includes features such as calendar spreads, habit and mood trackers, productivity frameworks, reflection prompts, and mindfulness practices. Additionally, lifestyle elements like coloring pages, recipes, themed quotes, and poems are included to enhance the user experience. Silk + Sonder generates revenue through its subscription plans, which are available on a monthly, quarterly, and annual basis. The company also offers a specialized subscription for children, known as Sonder Kids. By combining elements from positive psychology, bullet journaling, and self-help literature, Silk + Sonder aims to provide a personalized and guided journaling experience that promotes self-discovery and self-care.

Keywords: self-care, wellness, subscription service, planners, journals, productivity, mindfulness, positive psychology, bullet journaling, mental well-being.