Signpost

Signpost is a technology company that provides automated marketing solutions designed to enhance customer engagement and drive business growth for local businesses. Operating primarily in the small and medium-sized business (SMB) market, Signpost offers a suite of services that include customer relationship management (CRM), automated review collection, and targeted email marketing campaigns. The company’s platform leverages artificial intelligence to streamline communication between businesses and their customers, ensuring timely and personalized interactions that foster loyalty and repeat business.

Signpost’s business model is subscription-based, where clients pay a recurring fee for access to the platform’s features. Revenue is generated through these subscription fees, which vary based on the level of service and the number of features a client opts for. Additionally, Signpost offers transaction processing services, allowing businesses to handle credit card transactions seamlessly without needing to change their existing payment systems. This service is particularly beneficial for merchants looking to integrate marketing and payment processing into a single platform.

The company serves a diverse range of clients, including restaurants, retail stores, service providers, and other local businesses that rely heavily on customer interactions and repeat business. By automating key aspects of customer engagement, Signpost helps these businesses save time and resources while maximizing their marketing efforts.

Keywords: automated marketing, customer engagement, business growth, local businesses, CRM, review collection, email marketing, AI-driven, subscription-based, transaction processing.