Shackle

Shackle, accessible via exploreshackle.com, is a digital platform designed to streamline the guest experience for hotels. It caters to a broad range of clients, from independent hotels to large chains and resorts. The platform operates in the hospitality market, providing a comprehensive solution that digitalizes the entire guest journey.

Shackle's business model is centered around providing a seamless, contactless experience for hotel guests. It offers features such as digital check-in and check-out, tokenized payments, and virtual credit cards. The platform also includes an in-app delivery service for food and beverages from the hotel's outlets. This not only enhances the guest experience but also reduces lobby congestion and administrative tasks, freeing up staff to spend more quality time with guests.

The platform integrates directly with a hotel's Property Management System (PMS), consolidating all guest interactions and data into one centralised solution. This allows hotels to collect useful guest data to help build out Ideal Customer Profiles (ICPs).

Shackle also places a strong emphasis on security, offering secure SSL encryption and a guaranteed safe checkout. Post-COVID, the platform's contactless features also provide peace of mind for both hotel staff and guests.

Shackle generates revenue by charging hotels for using its platform. The exact pricing model is not specified, but it's likely based on a subscription or usage-based model.

Keywords: Digital Platform, Hospitality, Contactless Experience, Tokenized Payments, In-App Delivery, Property Management System Integration, Guest Data Collection, Secure SSL Encryption, Post-COVID Safety, Subscription Revenue.