Selinko

Selinko operates in the Internet of Things (IoT) market, focusing on providing Near Field Communication (NFC) solutions that give physical objects a digital identity. This digital identity allows brands to authenticate their products, detect grey market activities, and engage directly with consumers. Selinko's clients include luxury brands, audio product manufacturers, and other industries that require high security and direct consumer interaction. The company generates revenue through the sale of NFC tags and associated software services, which enable brands to capture unique data and enhance customer loyalty. By integrating NFC tags into products, Selinko helps brands create smart products that can communicate with consumers anytime, anywhere. The business model is based on a combination of hardware sales (NFC tags) and recurring software service fees for data management and analytics.

Keywords: NFC, digital identity, authentication, grey market detection, consumer engagement, IoT, luxury brands, data capture, smart products, direct marketing.