Scrunch AI

Scrunch AI operates in the digital marketing sector, providing a platform that helps brands optimize their presence in AI-driven search environments. The company serves marketers and businesses looking to enhance their brand visibility and performance by identifying content gaps, misinformation, and outdated data that hinder their success in AI search results. Scrunch AI's business model revolves around offering actionable insights and recommendations, allowing clients to monitor their brand's share of voice and compare it against competitors. By focusing on the AI customer journey, Scrunch AI enables brands to adapt to the evolving landscape where consumers prefer direct answers over traditional search links. The platform generates revenue through customer agreements that govern access to its services, ensuring compliance with applicable laws regarding personal information. Keywords: AI search, brand optimization, content gaps, misinformation, digital marketing, customer journey, brand visibility, actionable insights, share of voice, marketers.