Saga Spirits Group
Crafting authentic American whiskey with unique flavors through innovative secondary aging in diverse casks.
True Story Whiskey, rooted in the legacy of the Henderson family, specializes in crafting authentic American whiskey. As third-generation family distillers, they leverage their expertise to produce whiskey that matures in toasted and charred white oak casks before undergoing a secondary aging process in various casks. This method imparts unique and complex flavors, such as cinnamon from Brazilian Amburana hardwood and raisin notes from sherry-infused oak. Their finished bourbon, matured in casks that once held white moscatel, offers a distinctive flavor profile with sweet pomegranate and floral notes. True Story Whiskey operates in the premium spirits market, targeting consumers who appreciate quality and craftsmanship. The business model focuses on producing and selling high-quality whiskey, with revenue generated through direct sales and potential product launches. Keywords: whiskey, bourbon, distillers, aging, casks, flavors, Henderson, Kentucky, premium, spirits.