Reframe

Reframe is a neuroscience-based application designed to assist individuals in reducing their alcohol consumption through personalized habit change techniques. The app serves a diverse clientele, including individuals seeking to moderate their drinking habits or quit alcohol entirely. Operating in the health and wellness market, Reframe leverages insights from medical and mental health experts to offer a comprehensive solution for alcohol-related habit change. The business model is centered around providing users with tools such as alcohol spend calculators, calorie calculators, and blood alcohol content calculators, alongside a private and anonymous community for support. Reframe generates revenue through app subscriptions and partnerships with therapists and businesses. The app's effectiveness is highlighted by user reviews, with 91% of users noting a substantial decrease in alcohol use within three months. Reframe's offerings include features for mindful drinking, alcohol tracking, and sober days counting, catering to various user needs and preferences. The app also provides educational content and resources to support users in their journey towards mindful drinking or sobriety.

Keywords: alcohol reduction, habit change, neuroscience, mindful drinking, community support, health, wellness, app subscriptions, calculators, sobriety.