Proba World

Proba is a forward-thinking startup focused on simplifying supply chain decarbonization by transforming climate actions into tradable carbon certificates. The company serves a diverse range of clients, including agriculture advisors, project developers, and consumer brands, all of whom are looking to maximize their impact on the supply chain and contribute to sustainability.

Operating in the growing market of carbon credits and sustainability, Proba leverages frameworks and guidelines from reputable sources such as the IPCC (Intergovernmental Panel on Climate Change) and the GHG (Greenhouse Gas) Protocol. These frameworks help businesses and governments measure and manage their climate-warming emissions effectively.

Proba's business model revolves around empowering "Sustainability Builders" to turn their climate actions into tangible, tradable assets. By doing so, the company incentivizes collective action towards achieving net-zero emissions. Proba provides the tools and platforms necessary for clients to convert their sustainable practices, particularly in agroforestry, into carbon certificates that can be traded in the carbon market.

Revenue generation for Proba comes from facilitating these transactions and providing the necessary infrastructure and assurance for clients to engage confidently in the carbon market. The company ensures the trustworthiness of these transactions by adhering to the ICROA (International Carbon Reduction and Offset Alliance) Code of Best Practice and the Core Carbon Principles of the Integrity Council for the Voluntary Carbon Market.

In summary, Proba is dedicated to creating a more sustainable agriculture supply chain by turning climate actions into valuable, tradable assets. This not only helps combat climate change but also provides proof that these efforts are making a real difference.

Keywords: carbon certificates, sustainability, supply chain, decarbonization, agroforestry, climate actions, carbon market, net-zero emissions, GHG Protocol, IPCC.