PreActiv

PreActiv is a UK-based healthtech startup that provides prehabilitation services to patients preparing for surgery. Prehabilitation, a preparation phase before surgery, has been proven to reduce surgical complications and shorten hospital stays, leading to significant cost savings for healthcare providers. PreActiv's doctor-designed, evidence-based programmes are tailored to individual patients and can be accessed from the comfort of their homes, eliminating the need for hospital visits.

The company's technology creates bespoke programmes that adapt to the patient's needs and abilities, using behavioural change methods to maximise adherence. This approach not only reduces pressure on healthcare providers but also contributes to the UK's net-zero targets by eliminating travel-related emissions.

PreActiv's services are 84% cheaper than in-person or telemedicine programmes, making them accessible to a wider range of patients and helping to reduce health inequalities. The company's platform can be accessed anytime and from anywhere, further enhancing its accessibility.

The startup operates in the UK healthcare market, serving patients who are preparing for surgery. Its business model is based on providing cost-effective, accessible, and effective prehabilitation services that improve patient outcomes and reduce healthcare costs. The company generates revenue by charging for its prehabilitation programmes.

The National Health Service (NHS) has mandated the implementation of prehabilitation from April 2024, providing a significant growth opportunity for PreActiv. The benefits of prehabilitation, including enhanced health outcomes, fewer cancellations, reduced complications, shorter hospital stays, and increased eligibility for day surgery, are driving this mandate.

Keywords: Prehabilitation, Healthtech, Surgery Preparation, Cost-effective, Accessible, Patient Outcomes, Healthcare Savings, Bespoke Programmes, Behavioural Change, Net-Zero Targets.