Hue
Shade matching is the #1 problem shoppers have when buying makeup online.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | $4.5m | Seed | |
| Total Funding | 000k | ||
Hue is a dynamic startup operating in the beauty e-commerce sector, with a mission to enhance the online shopping experience through personalized recommendations. Founded with a customer-first mindset, Hue addresses the long-standing issue of representation in the beauty industry. The company leverages technology to connect consumers with brands and communities that resonate with their unique needs and preferences.
Hue primarily serves beauty brands and e-commerce platforms, providing them with tools to drive sales and reduce product returns. The core of Hue's offering is its proprietary matching algorithm, Hue ID, which delivers accurate shade recommendations. This technology ensures that customers receive products that match their skin tone, skin type, and other personal attributes, thereby increasing customer satisfaction and loyalty.
The market Hue operates in is the intersection of beauty and technology, often referred to as "beauty tech." This market is rapidly growing as more consumers turn to online shopping for their beauty needs. Hue's innovative approach positions it well to capitalize on this trend by offering a solution that not only enhances the shopping experience but also addresses diversity and inclusion.
Hue's business model is B2B (business-to-business), meaning it sells its services to other businesses rather than directly to consumers. The company makes money through partnerships with beauty brands and e-commerce platforms, who pay for access to Hue's technology and content creation services. This includes the use of Hue Certified Creators, a network of influencers who produce high-quality user-generated content (UGC) that showcases products in a diverse and authentic manner.
In summary, Hue is revolutionizing the beauty e-commerce landscape by providing personalized, inclusive, and community-driven shopping experiences. Its technology-driven approach not only boosts sales for beauty brands but also fosters a more inclusive marketplace.
Keywords: beauty tech, personalized recommendations, e-commerce, diversity, inclusion, Hue ID, shade matching, user-generated content, B2B, beauty brands.