Planet42

Planet42 is a vehicle rental company that operates in the South African market, offering a rent-to-own car service primarily for private clients. The company targets individuals who may not qualify for traditional bank financing, providing an alternative path to car ownership. Clients can choose a vehicle from a dealership, sign a contract, and make a single monthly payment that covers the cost of the car, insurance, and a tracking device. This model allows clients to eventually own the car outright, with the buyout price decreasing each month. Planet42 generates revenue through these monthly payments and the eventual sale of the vehicles. The company has already purchased and rented out over 9,000 cars to South Africans. The business model is designed to be accessible and straightforward, requiring minimal documentation for approval and offering a quick turnaround time for final decisions.

Keywords: rent-to-own, vehicle rental, South Africa, private clients, car ownership, monthly payments, insurance included, tracking device, alternative financing, dealership partnerships.