PixelMe

PixelMe operates in the digital marketing and advertising sector, offering a specialized URL shortening service that integrates branded links and retargeting pixels. The company serves businesses and marketers who aim to enhance their online presence and track the performance of their digital campaigns. PixelMe's core product allows users to create shortened URLs that maintain brand identity, which can be shared across various platforms. These links not only improve click-through rates (CTR) but also enable detailed tracking of user engagement, including total and unique clicks, and geographic data. Additionally, PixelMe supports the addition of retargeting pixels from major advertising platforms like Adwords, Twitter, LinkedIn, Quora, and Pinterest, allowing businesses to retarget users who have interacted with their links. The business model is primarily subscription-based, offering different pricing tiers based on the volume of links and advanced features required by the client. Revenue is generated through these subscription plans, with a free tier available to attract new users.

Keywords: URL shortener, branded links, retargeting pixels, digital marketing, click tracking, user engagement, advertising platforms, subscription model, online presence, CTR improvement.