Pex

Pex operates in the digital content identification and rights management market, providing advanced technology solutions for rightsholders, platforms, and distributors. The company specializes in real-time content identification, allowing clients to find new uses of their songs without supplying recordings, thereby increasing revenue and determining market share across platforms. Pex's Attribution Engine integrates with content management systems to facilitate licensing and compliance, ensuring creators and rightsholders receive fair credit and compensation. The platform is designed to meet new regulatory standards, offering assurance to platforms through seamless licensing and universal attribution. Pex serves a diverse clientele, including independent songwriters, producers, beatmakers, music distributors, publishers, collection societies, and brands. The business model revolves around leveraging its suite of identification technologies, including ACR and Voice ID, to identify music, even if modified or AI-generated, and track uses of voice clones. Pex generates revenue by providing these services to its clients, enabling them to audit published content, identify music in social media posts before they go live, and manage rights effectively. Keywords: content identification, rights management, licensing, attribution, music industry, AI-generated music, voice clones, compliance, rightsholders, platforms.