Pandora

Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. The company provides consumers with a uniquely-personalized music and podcast listening experience through its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora's services are accessible via its mobile app, the web, and integrations with over 2,000 connected products. The platform primarily serves individual consumers who seek tailored audio content, leveraging advanced algorithms to curate personalized playlists and podcast recommendations. Operating in the digital audio market, Pandora generates revenue through advertising and subscription models, offering both free ad-supported and premium ad-free listening options. The business model focuses on maximizing user engagement and advertising revenue by delivering highly relevant audio content to its users.

Keywords: audio streaming, personalized music, podcasts, ad-supported, Music Genome Project, Podcast Genome Project, mobile app, web integration, connected products, subscription.