Octopus

Octopus Signage specializes in smart digital signage solutions that transform traditional displays into interactive, data-driven communication tools. The company serves a diverse range of clients, including retail stores, cafes, and shopping malls, primarily in the Turkish market. By leveraging existing Smart TVs, Octopus Signage eliminates the need for costly industrial displays, making digital signage more accessible and cost-effective. The business model revolves around providing software and hardware integration that allows clients to update content in real-time, analyze customer behavior, and measure the impact on sales. Revenue is generated through subscription-based services and one-time setup fees. Octopus Signage's innovative approach has attracted early-stage investment, enabling it to expand its offerings and market reach.

Keywords: digital signage, Smart TV, customer engagement, data-driven insights, retail, cafes, shopping malls, real-time updates, behavior analytics, cost-effective.