Objectiv

Objectiv is an innovative open-source data collection and modeling platform designed for data teams to run product analytics directly from their Python notebooks. The platform integrates seamlessly with existing data stacks, including Snowplow, allowing users to have full control over their data and analytical models. Objectiv's core mission is to democratize analytics by taking it out of closed systems and making it open and shareable. This enables data teams to build on collective knowledge rather than starting from scratch, thereby pushing the boundaries of what is possible in product analytics. The company serves data teams across various industries who require detailed and customizable analytics solutions. Objectiv operates in the data analytics market and employs a user-based pricing model that favors data depth over event-based pricing, ensuring comprehensive data availability for teams. The business generates revenue through its Objectiv Cloud service, which offers powerful product analytics capabilities that can be self-hosted in under five minutes. The platform also supports the addition of Objectiv tracking to existing React Components, enabling comprehensive analytics tracking across applications.

Keywords: open-source, data collection, product analytics, Python notebooks, Snowplow integration, customizable analytics, data teams, user-based pricing, React Components, data depth.