Nordic Tyre Group

Nordic Tyre Group stands as a prominent player in the automotive industry, particularly within the Baltic States and Nordic regions. Specializing in the wholesale and retail of tires and wheels, the company caters to a wide array of vehicles, including passenger cars, cargo trucks, agricultural transport, industrial vehicles, and motorcycles. Operating in six markets, Nordic Tyre Group leverages its extensive experience and expertise to address the evolving complexities of the vehicle market, driven by electrification and increased demand for performance, sustainability, and safety.

The company's business model revolves around maintaining robust relationships with manufacturers and utilizing advanced supply chain technology. This approach ensures that Nordic Tyre Group can efficiently meet local customer demands by providing dealerships with the right tyre models at the right time. The company's mission is straightforward: to always have the necessary stock available for their customers.

With a recent change in ownership, welcoming Axcel as the new majority owner, Nordic Tyre Group aims to strengthen its position in core regions while expanding into new European markets. The company's strategic focus on technology and best-in-class working procedures positions it well to navigate the complexities of the tyre market and continue its growth trajectory.

Keywords: tyre wholesale, Nordics, Baltics, automotive industry, electrification, supply chain, performance, sustainability, safety, dealership.