Mumsnet
Uk’s busiest social network for parents.
| GBP | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 15 % | 4 % | (21 %) | (13 %) | 16 % | 8 % | 7 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 34 % | 31 % | 8 % | 13 % | 34 % | 33 % | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 27 % | 26 % | 10 % | 13 % | 31 % | 29 % | 30 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Mumsnet is a prominent online platform that serves as a comprehensive resource for parents, providing advice, support, and product recommendations. Founded in 2000 by Justine Roberts after a challenging family holiday, Mumsnet has grown to become the largest network for parents in the UK. The platform attracts around 8 million unique visitors per month, generating approximately 100 million page views. Mumsnet operates in the parenting and family market, catering primarily to parents seeking guidance on various aspects of child-rearing, from skincare to travel tips. The business model is primarily based on advertising revenue, sponsored content, and partnerships with brands targeting the parenting demographic. Additionally, Mumsnet hosts competitions and expert Q&A sessions, further engaging its user base. The platform's success is driven by its active community, user-generated content, and trusted advice from both experts and fellow parents.
Keywords: parenting, advice, support, community, product recommendations, advertising, sponsored content, partnerships, user-generated content, expert Q&A.