
Moxie Beauty
High-performing, clean haircare products tailored for Indian hair, enhancing curls, volume, and frizz control.
Date | Investors | Amount | Round |
---|---|---|---|
* | $2.1m | Seed | |
Total Funding | 000k |
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Moxie Beauty specializes in creating high-performing, clean haircare products specifically formulated for Indian hair. The company serves a diverse clientele across India, focusing on individuals who seek effective solutions for dry, frizzy, and colored hair. Operating in the beauty and personal care market, Moxie Beauty's business model revolves around direct-to-consumer sales through its online platform, moxiebeauty.in. The company generates revenue by selling a range of haircare products, including shampoos, conditioners, curl creams, and styling gels. These products are developed using proprietary formulas and validated on real Indian people across various climate zones. Moxie Beauty emphasizes the use of clean ingredients and offers incentives such as free shipping, discounts, and free gifts on qualifying orders to attract and retain customers.
Keywords: Indian haircare, clean ingredients, frizz control, curl enhancement, direct-to-consumer, proprietary formulas, online sales, beauty market, diverse clientele, high-performing products.