Mirairo

Mirairo Inc. is at the forefront of transforming societal barriers into values by promoting universal design and accessibility. Founded in 2009, the company is headquartered in Osaka, Japan, and has expanded its operations to include a Tokyo branch. Mirairo's mission is to create a society where everyone can live comfortably, regardless of their abilities. This vision is deeply rooted in the personal experiences of its founder, Toshiya Kakiuchi, who has used a wheelchair since childhood and understands the challenges faced by individuals with disabilities.

Mirairo offers a range of services designed to eliminate barriers in society. These include universal design consulting, where they advise on creating accessible environments for buildings and public spaces. The company also conducts training programs aimed at raising awareness and improving communication skills for interacting with people with disabilities and the elderly. Additionally, Mirairo develops barrier-free products by incorporating the perspectives of individuals with disabilities from the design phase.

One of Mirairo's most notable innovations is the "Mirairo ID," a digital disability certificate that can be presented via smartphone. This app simplifies the verification process for businesses and reduces the burden on users, providing a more convenient and inclusive experience. Mirairo ID has been adopted by over 4,000 businesses across Japan, including transportation services, movie theaters, and museums. It not only supports the lives of individuals with disabilities but also serves as a valuable tool for businesses by streamlining their interactions with customers.

Mirairo's commitment to inclusivity extends beyond its products and services. The company actively promotes universal manners through its Universal Manners Test, which teaches individuals how to interact respectfully with diverse groups, including older persons, people with disabilities, and foreign nationals. Through its research arm, Mirairo engages with individuals with disabilities to identify and address societal barriers, ensuring that their perspectives are integrated into product development and service design.

By transforming barriers into values, Mirairo Inc. is playing a pivotal role in creating a more inclusive society. Its work aligns with several Sustainable Development Goals (SDGs), particularly those related to health, education, and reducing inequalities. As Japan faces an aging population and increasing diversity, Mirairo's innovative approach to universal design and accessibility is not only beneficial domestically but also serves as a model for global initiatives aimed at promoting inclusivity and social equity.