Meta

Meta Platforms Inc., previously known as Facebook, operates as a multinational technology conglomerate focused on social media, communication tools, and virtual reality. It serves both individual users and business clients across diverse markets worldwide.

The company owns and manages platforms like Facebook, Instagram, and WhatsApp, which provide users with ways to connect, share content, and engage in communities. Additionally, its Oculus division offers virtual reality hardware and experiences. Meta's clients include advertisers, developers, and enterprises seeking digital solutions for audience engagement and communication.

Meta generates revenue primarily through advertising. It provides businesses with tools to target specific audiences using data-driven insights from its vast user base. The advertising services, offered across its platforms, are designed for scalability and tailored audience segmentation. Additional revenue streams include virtual reality product sales and emerging technologies like the metaverse, where it explores monetization through virtual goods and services.

Meta also invests in developing artificial intelligence and augmented reality technologies to enhance its offerings. By combining user engagement with advanced tools for marketers, the company maintains a strong presence in the digital advertising ecosystem.

**Keywords:** social media, advertising, virtual reality, communication tools, digital marketing, augmented reality, metaverse, data-driven insights, audience targeting, content sharing.