mesakumo

Mesakumo is a German-based startup that specializes in digital and IT strategy development. The company's unique approach, dubbed the "BurgerStyle," is designed to help businesses transition from isolated digital projects to a comprehensive, strategic digital development program. The idea for this approach was conceived in a diner in Seattle, with the burger serving as a simple metaphor for a layered, cohesive digital strategy.

Mesakumo's primary clientele includes businesses looking to streamline their digital and IT strategies. The company operates in the digital strategy market, which is rapidly growing as more businesses recognize the importance of a robust digital presence.

The business model of Mesakumo is service-based. They work with clients over a 10-week period to develop and prepare a digital and IT strategy for implementation. The company's revenue comes from the fees charged for these services.

Mesakumo emphasizes the creation of value from technology, rather than digitalization for its own sake. They derive digital projects from the client's business model and overall strategy, setting clear milestones to ensure progress. The company also promotes cross-functional alignment towards customer needs, merging different departments through shared digital projects.

The company ensures a sensible investment with an attractive cost/benefit ratio by comparing the costs of digitalization with the expected added value. They secure implementation quality through clear responsibilities, appropriate structures and roles in digital and IT teams, and well-thought-out change management. Mesakumo also provides implementation support to ensure success.

Keywords: Digital Strategy, IT Strategy, Business Model Development, Cross-functional Alignment, Cost/Benefit Analysis, Change Management, Implementation Support, Technology Value Creation, Strategic Digital Development, Service-Based Business Model.