Measure Protocol

Measure Protocol is a technology company specializing in the collection of behavioral data directly from consumers in a privacy-first environment. The company serves media agencies and brands, offering insights into consumer behavior across various digital touchpoints. Operating in the market of data analytics and consumer insights, Measure Protocol employs a business model that monetizes through the sale of detailed, targeted data reports and analytics services. By leveraging its proprietary technology, the company provides access to previously inaccessible in-app data, enabling clients to deliver rich, targeted mobile experiences. Measure Protocol's commitment to privacy ensures that all data collection is conducted in a trusted and secure manner, making it a reliable partner for businesses seeking to understand and engage their mobile consumers more effectively.

Keywords: behavioral data, consumer insights, privacy-first, media agencies, brands, digital touchpoints, data analytics, in-app data, targeted experiences, mobile consumers.