LiquidM

LiquidM is a self-service Demand Side Platform (DSP) specializing in programmatic advertising. Based in Berlin and part of Smart AdServer, LiquidM serves advertisers and media buyers looking to optimize their digital ad campaigns. The platform offers precise targeting solutions with over 18 proprietary criteria, including geo, demographics, and device types, allowing clients to reach relevant audiences and maximize returns. LiquidM integrates with leading Supply Side Platforms (SSPs) and ad exchanges, providing access to a premium inventory of over 70 billion daily impressions globally. The business operates on a SaaS model, generating revenue through subscription fees and usage-based pricing. Clients benefit from real-time analytics, diverse reporting metrics, and flexible display settings to optimize campaign performance.

Keywords: programmatic advertising, DSP, targeting solutions, premium inventory, real-time analytics, SaaS, media buying, digital campaigns, global reach, ad exchanges.