Lilu

Lilu is a health technology company focused on creating innovative devices to support new mothers. Their flagship product, the Lilu Massage Bra, is an FDA Class I device designed to enhance the breast pumping experience. This bra mimics breast compression techniques, working in tandem with most standard breast pumps to help mothers express more milk comfortably and efficiently. The Lilu Massage Bra allows for hands-free operation, integrating automated breast massage to increase milk output by 30-50% per session, as supported by research. The primary market for Lilu includes new mothers, particularly those who are breastfeeding and pumping milk. The company operates within the health and wellness sector, specifically targeting maternal health. Lilu's business model revolves around direct-to-consumer sales through their website, wearlilu.com, and potentially through partnerships with maternity and baby product retailers. Revenue is generated from the sale of their massage bras and potentially other future tech-enabled maternal health products.

Keywords: maternal health, breast pumping, hands-free, automated massage, FDA Class I, new moms, milk expression, lactation support, health technology, direct-to-consumer.