Jiant Hard Kombucha

Jiant, a dynamic startup, operates in the burgeoning market of alcoholic beverages, specifically focusing on hard teas and kombuchas. The company was founded by Larry and Aaron, who left their corporate jobs to create a product that combines the refreshing qualities of iced tea with the adult appeal of alcoholic beverages. Jiant's offerings include hard teas, kombuchas, and cocktail-inspired drinks, all crafted with real tea, fruit, and botanicals. These drinks are designed to be low in sugar, gluten-free, and free from artificial sweeteners, preservatives, or flavorings.

Jiant serves a health-conscious clientele who are looking for cleaner, more natural alcoholic beverage options. Their target market includes young adults and professionals who value sustainability and transparency in the products they consume. The company is Climate Neutral Certified, using sustainably sourced ingredients and plastic-free packaging, which appeals to environmentally conscious consumers.

The business model of Jiant revolves around direct-to-consumer sales through their website, drinkjiant.com, as well as distribution through retail partners. They generate revenue by selling their beverages in various pack sizes, including a popular 12-pack variety. The company emphasizes transparency, listing all ingredients clearly on their cans, which builds trust and loyalty among their customers.

In summary, Jiant is carving out a niche in the alcoholic beverage market by offering a unique blend of hard teas and kombuchas that are both delicious and health-conscious. Their commitment to sustainability and clean ingredients sets them apart in a crowded market.

Keywords: hard tea, kombucha, low sugar, gluten-free, real fruit, botanicals, sustainable, Climate Neutral, direct-to-consumer, transparency.