IQzone

IQzone operates in the digital advertising market, specializing in in-app advertising solutions. The company serves app developers and publishers by providing a single SDK (Software Development Kit) that integrates with existing ad stacks. This SDK connects to 50 demand sources, including major networks and specialized regional networks, to offer a new source of premium bidding competition. IQzone's advanced algorithms leverage cutting-edge techniques such as unified auctions to optimize ad placements and revenue. The business model is based on generating significant incremental revenue for publishers by opening up additional tiers of demand, thereby increasing fill rates and CPMs (Cost Per Thousand Impressions). IQzone supports all major ad types on both Android and iOS platforms, including HTML5, MRAID, and VAST formats. The company makes money through a combination of direct and indirect demand partnerships, offering competitive CPMs across the globe. Clients benefit from a dedicated internal AdOps team focused on their success, and the platform is compatible with most major mediation platforms.

Keywords: in-app advertising, SDK, demand sources, unified auctions, CPMs, ad placements, Android, iOS, digital advertising, revenue optimization.