iPerceptions

iPerceptions operates in the customer experience management (CXM) industry, offering a comprehensive Voice of the Customer (VoC) platform. The company serves a diverse range of clients across sectors such as automotive, banking and finance, e-commerce, healthcare, higher education, hospitality and travel, and telecommunications.

The core business model revolves around providing tools that help businesses engage with their customers across all touchpoints, gather feedback, and derive actionable insights to improve customer satisfaction and reduce cart abandonment. By integrating with other analytics tools like Tealeaf, iPerceptions enables clients to identify gaps in their customer experience and take steps to optimize their online presence.

Revenue is generated through subscription fees for access to their platform, which includes features like text analytics, sentiment analysis, and real-time decision support. The platform's ability to provide real-time access to critical customer feedback metrics makes it a valuable addition to any company's web analytics program.

Keywords: Customer Experience, Voice of the Customer, Analytics, Feedback, Sentiment Analysis, Text Analytics, Customer Retention, Real-time Insights, CXM, SaaS.