Invoke Solutions

Invoke, now part of MarketCast, is a research and content testing platform renowned for its real-time online audience research capabilities in the media and entertainment sector. Headquartered in Boston, with additional offices in Los Angeles and New York, Invoke’s technology enables hundreds of participants to engage in live, online screenings of pre-release streaming and broadcast content, such as series concepts and episodes. The platform features integrated chat and discussion tools, supported by advanced AI that analyzes fan feedback and commentary, providing immediate insights into how content resonates with audiences.

Invoke’s approach moves content research beyond traditional in-person screenings, allowing studios and broadcasters to gather large-scale, qualitative feedback rapidly and efficiently. This enables creative teams and executives to make informed decisions on greenlighting projects, refining storylines, developing characters, and shaping marketing strategies based on real-time audience reactions. The acquisition by MarketCast has expanded its capabilities, integrating Invoke’s technology and research teams to enhance MarketCast’s offerings in online qualitative research for longer-form content, from early creative concepts to series distribution.

Invoke’s platform is trusted by major streaming services and broadcasters for its ability to deliver actionable insights at speed and scale, helping shape the future of entertainment franchises and content development.

Keywords: audience research, content testing, real-time feedback, online screenings, AI analytics, entertainment research, streaming services, broadcast content, qualitative research, MarketCast acquisition, fan insights, media innovation