Humantra

Humantra operates in the health and wellness market, offering a plant-based, sugar-free electrolyte and antioxidant drink mix. The company targets health-conscious consumers looking for clean, effective hydration solutions. Humantra's core product is formulated with all six essential electrolytes and 100% natural ingredients, ensuring no artificial additives or gut disruptors. The business model revolves around direct-to-consumer sales through their website, leveraging a subscription service for recurring revenue. Humantra makes money by selling its hydration products, which are marketed as superior alternatives to traditional sports drinks that often contain sugar and artificial ingredients. The company aims to provide a healthier, more effective hydration solution that supports overall well-being.

Keywords: electrolyte drink, plant-based, sugar-free, antioxidant, hydration, natural ingredients, health-conscious, direct-to-consumer, subscription service, gut health.